That makes Instagram the second-ranked traditional social network in terms of active users, behind Facebook. Over 1 billion people use Instagram every month Who exactly is using Instagram? These Instagram user statistics reveal the details of Instagram’s audience right now. For active users of a mobile app, Instagram is outranked only by Facebook, WhatsApp, and Facebook Messenger. Since Instagram is primarily a mobile platform, this stat bears more weight than website visits. Instagram has the 4th-most users of any mobile app But, again, this is a great showing for Instagram since it is primarily accessed through an app. Facebook, Google, YouTube, and Amazon also feature in the top 10, and all ahead of Instagram. The top 10 searches include generic terms like weather and news. Instagram is the 9th most popular Google query People may be viewing your posts on a larger screen than you think. A post shared by Kevin Systrom Instagram is the sixth-most visited websiteĮven though Instagram is primarily used through a mobile app, it still cracks the top 10 for website visits.
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